Organizations are accelerating their ability to make data-driven decisions by offering analytics capabilities directly to business users. Here's how to do it right.
Data-informed decision-making is a key attribute of the modern digital business. But experienced data analysts and data scientists can be expensive and difficult to find and retain.
One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists.